The Pack - Archive

WE BOTH COME FROM HARD WORKING FAMILIES WITH AN ENTREPRENEURIAL SPIRIT SO IT HAS ALWAYS BEEN A GOAL OF OURS TO CREATE SOMETHING WE BOTH LOVE AND ARE PASSIONATE ABOUT THAT WE CAN BRING TO LIFE.

BACK IN THE SUMMER OF 2012, WE WERE HANGING OUT TRYING TO THINK OF A BUSINESS CONCEPT THAT WOULD REFLECT OUR LOVE FOR DOGS. AS A NEWLY ENGAGED COUPLE, DIAMONDS WERE WEIGHING PRETTY HEAVILY ON OUR MINDS.

THIS LED US TO WANT TO BRING TOGETHER “GIRL’S BEST FRIEND WITH MAN’S BEST FRIEND”

AND WELL...FIRST CAME THE LOGO, THEN CAME THE NAME...AND DIAMOND IN THE RUFFF WAS CREATED! THOUGH IT TOOK US MUCH LONGER THAN EXPECTED TO LAUNCH THIS BRAND, WE KNOW WE CAN’T LET THIS IDEA GO UNFULFILLED. NOW IS THE TIME TO SHARE OUR DESIGNS WITH THE WORLD! 

AND IF YOU'RE WONDERING WHERE OUR INSPIRATION FOR OUR DESIGNS COMES FROM, ALLOW US TO INTRODUCE THE PACK...

PRIMO AKA “THE OLD SOUL” WE CALL HIM THIS BECAUSE IT JUST FEELS LIKE HE HAS LIVED ON THIS EARTH BEFORE AND WE GOT LUCKY ENOUGH TO FIND HIM IN AN ANIMAL SHELTER IN CALIFORNIA 14 YEARS AGO.

ARI IS OUR “MIDDLE CHILD” AND IT DEFINITELY SHOWS BECAUSE HE NEEDS ALL OUR ATTENTION AND HE WILL DO ANYTHING TO GET IT!

KAIYA IS THE PUP WHO STARTED IT ALL. OUR GUARDIAN ANGEL WHO GAVE US THE INSPIRATION TO CREATE THE DIAMOND IN THE RUFFF BRAND. THOUGH SHE IS NO LONGER WALKING THIS EARTH WITH US, SHE WILL ALWAYS BE WITH US IN EVERYTHING WE DO.

IT IS OUR HOPE THAT THESE DESIGNS WILL MEAN AS MUCH TO THOSE WHO WEAR THEM AS THEY DO FOR THIS PACK! HOPE YOU ENJOY!

THANKS FOR READING OUR STORY!

🧡 TINA AND DAVID