The Pack

WE BOTH COME FROM HARD WORKING FAMILIES WITH AN ENTREPRENEURIAL SPIRIT SO IT HAS ALWAYS BEEN A GOAL OF OURS TO CREATE SOMETHING WE BOTH LOVE AND ARE PASSIONATE ABOUT THAT WE CAN BRING TO LIFE.

BACK IN THE SUMMER OF 2012, WE WERE HANGING OUT TRYING TO THINK OF A BUSINESS CONCEPT THAT WOULD REFLECT OUR LOVE FOR DOGS. AS A NEWLY ENGAGED COUPLE, DIAMONDS WERE WEIGHING PRETTY HEAVILY ON OUR MINDS.

THIS LED US TO WANT TO BRING TOGETHER “GIRL’S BEST FRIEND WITH MAN’S BEST FRIEND”

AND WELL...FIRST CAME THE LOGO, THEN CAME THE NAME...AND DIAMOND IN THE RUFFF WAS CREATED! THOUGH IT TOOK US 9 YEARS TO LAUNCH, WE KNOW WE CAN’T LET THIS IDEA GO UNFULFILLED. NOW IS THE TIME TO SHARE OUR DESIGNS WITH THE WORLD! 

AND IF YOU'RE WONDERING WHERE OUR INSPIRATION FOR OUR DESIGNS COMES FROM, ALLOW US TO INTRODUCE THE PACK...

Primo

PRIMO AKA “THE OLD SOUL” WE CALL HIM THIS BECAUSE IT JUST FEELS LIKE HE
HAS LIVED ON THIS EARTH BEFORE AND WE GOT LUCKY ENOUGH TO FIND HIM IN AN
ANIMAL SHELTER IN CALIFORNIA OVER A DECADE AGO.

Ari

ARI IS OUR “MIDDLE CHILD” AND IT DEFINITELY SHOWS BECAUSE HE NEEDS ALL THE ATTENTION AND HE WILL DO ANYTHING TO GET IT. HE HAS A SPUNKY EXCITABLE PERSONALITY AND WE WOULDN'T WANT IT ANY OTHER WAY!

Wylee

WYLEE IS THE BABY BUT YOU WOULD NEVER KNOW IT. MOSTLY A CHILL, CALM DOG, BUT WHEN HE GETS GOING HE TOTALLY LIVES UP TO HIS NAME!   

KAIYA

KAIYA IS THE PUP WHO STARTED IT ALL. OUR GUARDIAN ANGEL WHO GAVE US THE INSPIRATION TO CREATE THE DIAMOND IN THE RUFFF BRAND. THOUGH SHE IS NO LONGER WALKING THIS EARTH WITH US, SHE WILL ALWAYS BE WITH US IN EVERYTHING WE DO.